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Have you ever thought about setting up a business online? If not…where have you been for the last five or ten years? It’s the new American dream, encompassing all the usual ideas of independence, freedom, and wealth. And sometimes, you know, Internet-based businesses really do bring all these things to their owners. Not always, though, which is why you need to read this lines. It’s easy to stumble around on the Internet for months or years, and never quite get anywhere. What’s the difference between those who stumble and those who leap into online success? Knowledge. You can’t succeed unless you do the right things, and while some very successful online businesses have been built by people who serendipitously stumbled onto the right formula, why leave such an important factor to chance? This lines describe the basic principles, ideas, and tools that you’ll need to succeed online. In addition, it lays out a roadmap; the book focuses on certain tools that many other successful businesses have employed: . eBay This, the world’s most important online marketplace, has been used by tens of thousands of people to launch new careers and businesses. . Yahoo! You’ve heard of Yahoo!’s search system, of course, but did you know that tens of thousands of businesses use Yahoo!’s e-commerce tools to manage their online sales? . Google A business needs traffic, whether it’s “foot traffic” to a brick-and-mortar store or web traffic to an e-commerce store. Google—and the other “Pay Per Click” advertising systems—can help you generate that traffic. We’ve split this book into three main parts. In Part I, you’ll learn how to begin working through eBay, selling your wares through auctions, Buy It Now sales, and the eBay store. In Part II, you’ll find out how to set up a Web store using Yahoo!’s low-cost Merchant Solutions software. And in Part III, you’ll find out how to generate traffic through Google’s AdWords Pay Per Click system…as well as how to get traffic from Yahoo!’s Search Marketing Pay Per Click system through free search-engine traffic, from the price-comparison sites, and via a variety of other online marketing techniques.
So let’s not waste time…your future beckons. let’s find out how to get started.

How Your Business Fits Online
5 One thing you can say about doing business online is that however successful you become, there’s always more to learn! What Makes a Good Online Product?
Just about any product can be sold online. But let’s be quite clear; some products sell much better than others. Let’s think about some product characteristics that both help and hurt products when selling online: . Price: weight ratio The price: weight ratio needs to be high; that is the price, in comparison to the weight, needs to be high. Books have a very high price: weight ratio— a book might be worth, say, $30/lb. Sugar might be around 35 cents/lb. The price: weight ratio issue is why it’s hard to sell sugar, cement, and charcoal online. . Availability Less available is good. Available everywhere is bad. That’s why it’s hard to sell candy bars online. . Information products Products that are essentially information sell well online. Books, reports, reference materials . . . even music is an information product, really. Why do they do well online? Because online technology provides a very efficient way to deliver information. It’s fast and it’s cheap. It’s no wonder that books were the first major product category online and remain one of the primary categories. . Complicated products requiring research The Internet is the perfect research tool, of course. Products that require careful selection—products with many different features— often do well online.
Wide selection of specialty products An example is one of the earliest small-biz
successes, HotHotHot.com, an online success for over a decade. Sure, you can find
hot sauce in any grocery store. But can you find Jamaican Hell Fire, Rigor Mortis Hot
Sauce, 99%, or 3:00 AM? (The company provides 100 different brands.) Have you even heard of these? Another example is RedWagons.com. Certainly you can find two or three different Radio Flyer wagons in most toy stores, but where else can you find every Radio Flyer product made—steel wagons, plastic wagons, trikes, scooters, retro rockets, roadsters, and everything else?
Deals There’s a class of goods that crosses all classes, and even covers products that
you might think of as Not Good Internet Products. If you can sell a particular product at
a very low price, you may have a good Internet product. Hey, if you can get the price of
sugar down low enough, you might be able to sell that online. . “Cool” products that sell themselves through word of mouth There are some products that are just so cool, people tell their friends. One company that gets fantastic word of mouth is ThinkGeek.com, which sells tons of really cool stuff (Figure 1-1). Another example of a great word-of-mouth site is Despair.com. This company sells products that people put on their office walls and laugh about with their friends.

6 How to Make Money Online with eBay, Yahoo!, and Google
. No need to touch, smell, or even see clearly. Products that really require a close view
generally don’t sell well online. That’s why it’s hard to sell furniture online and difficult
to sell unique works of art or perfume. And that’s why well-known brands can sell
online . . . because people know what they’re getting. In other words, although it’s
hard to sell perfume that your potential buyers have never smelled, it’s not hard to sell
perfume from Christian Dior.
. High value products are good. You may do better selling a $500 product than a $5
product. You’ll have less competition—making it easier to compete using Pay Per Click
(see Chapter 22) and in natural search—and will make much higher “margins” (gross
profit). Low-price products can be very difficult to deal with online. Think very seriously
before selling anything below, say, $50, unless you’re pretty sure you can really pump
out high volumes.
ThinkGeek.com is a classic word-of-mouth site—people love it and tell their
friends.

How Your Business Fits Online
7 . Junk is hard to sell. This may sound obvious, but it’s amazing how many merchants
just post any kind of junk online and hope to make a business out of it. Mass produced
statuettes of kittens from China, junk jewelry, handicrafts from the wilds of Wisconsin . . . come on, you can do better!
. Products you understand and love. These are easier to sell. If you have a passion for
skydiving, there’s a natural business for you selling skydiving products.
Having said all that, it’s important to realize that every rule can be broken. Groceries can be sold online, for instance. Diamonds, products that most jewelers would say need to be looked at carefully before purchase, are selling very well online. And though Furniture.com crashed and the big grocery-store sites (PeaPod.com and WebVan.com) went down with it, some companies are selling furniture online and some companies are selling groceries online. (PeaPod, for instance,
was bought up by a grocery chain.) So, you can break the rules. But you’d better have a good reason to believe that it will work. The Perfect Online Product
Okay, so there’s no such thing as perfect online product. But considering what would be perfect might spark ideas of what products are close to perfect. Here, then, is the perfect online product: . It’s valuable, with high margins. You’re not making a dollar or two per sale; you’re making dozens, perhaps hundreds of dollars. . It’s in demand. It’s a product people want and are willing to pay for. . It’s not widely available. Buying online may be the only way to find the product, or the
particular variety of the product.

I’m going to detail what needs to be done in the first few days starting out in the internet marketing realm. Please be aware that in most cases you will not start making money online immediately. There are some ways to make money online in the first few days, but do not expect to pull in $100 or even $10 in your first few weeks. Regardless of what any website says, people did not fall into $1000 or $5000 in their first few days online. They laid a foundation of links, research, web pages, and marketing efforts before they were able to make money online in large amounts. Keep in mind the old phrase “Rome wasn’t built in a day” when starting to make money online. It might be a week, a month, or two months before you start making consistent money online. The important aspects are research, patience, and persistence. Take the time to lay a strong foundation and avoid the pitfalls of trying to make money online in a short amount of time. This is KEY starting out. If you fall down too many times, eventually you don’t want to get back up

That being said, there are a couple of easy and inexpensive ways to start making money online.

1 – Paid Surveys/Product Trials
2 – Blogging and AdSense

1 – Paid Surveys/Product Trials/Email Reading
I’ll start off by saying you should be skeptical of any site that charges you money to give you surveys or try out products. When was the last time you had to pay someone to interview you for a job? Same principle. Before you sign up with any of the sites listed below, create an alternate email address in Yahoo or another Email provider. This can be your Survey/Product/Spam email address. This will keep your main email box from getting filled with stuff you don’t want or need.

Now the sites listed below offer to pay you money for completing surveys or testing out products. Sounds pretty easy right? For the most part it is, but be careful with the product trials. If it’s a limited time trial, you may start getting charged if you aren’t careful.

WoWorld Radio Stations on the Web

www.live-radio.net/info.shtml

www.mysoftwarepack.com

WWW.TRADEKEY.COM